A Step-By-Step Guide: How To Grow Your Pinterest Account
Pinterest is one of the most powerful social media platforms, and you could be missing out if you aren't using it! With 367 million active monthly users, Pinterest outperforms other platforms because of its power for your brand's equity! Another thing to note about Pinterest is the platform runs just like google, therefore using the correct keywords in your title and description can help your brand/business rank better. One stat I love about Pinterest is that 83% of weekly users have made a purchase based on-brand content. What does that say about the platform's power?! I've put together a list of my favourite facts about Pinterest Marketing and why Pinterest is SO important for your brand/businesses growth!
48% of Pinterest users are already looking to buy
Because Pinterest is an image-based search platform, Pinterest users are in the search stage of their journey. These customers are ready to convert to shoppers! (In comparison, only 14 % of Facebook users are ready to buy!)
Pins with graphic titles explaining that the consumer can "buy now" drive TWICE the amount of the traffic.
Revealing the price and where to buy in your Pin's description will drive your sales upon the product or service you are selling.
Creating idea pins allows you to form a deeper connections with your audience.
Use hashtags with your Pins! A critical step to getting your target audience on your Pins is using the right hashtags. Read my "Why are hashtags so important?" to hear more about the 411 on #hashtags!
Always add a call to action so your new audience knows where to go next.
If you're thinking, okay, Pinterest Marketing might be good for my brand or business, then let's set up your free consultation.